At its March 8, 2024 meeting, the Board of the California Privacy Protection Agency (“CPPA”) moved, by a 3-2 vote, to advance proposed regulations addressing automated decision-making technology (“ADMT”) and risk assessments for the processing of personal information.  Notably, the Board’s vote only allows staff to begin paperwork preliminary to a rulemaking; it did not actually initiate the formal rulemaking process.  At the meeting, the CPPA Staff clarified that the Board will need to re-review the draft rules for ADMT, privacy risk assessments, and cyber audits and vote again to initiate the rulemaking process.  The CPPA’s General Counsel Philip Laird said he expects the Board will vote to begin the formal rulemaking process for all three topics in July 2024, at the earliest.  Once formal rulemaking begins, the Board has one year to finalize the regulations, per California’s Administrative Procedure Act.

The draft rules would require businesses to notify consumers prior to using ADMT, establish consumer opt out and access rights when businesses use ADMT, and require businesses to complete risk assessments when processing personal information in certain contexts, including when training ADMT or AI.  Board members disagreed about the appropriate scope of the regulations, including on the scope of the ADMT requirements.

Laird estimated that the Board has already received between two to three thousand pages of comments.  To receive additional input and promote public engagement, the CPPA plans to take the proposed regulations on a “roadshow” across California prior to the next meeting. You can find more information about the CPPA’s draft ADMT regulations in our blog post here, and a summary of proposals to regulate AI by state legislatures in the past year in our blog post here

Photo of Lindsey Tonsager Lindsey Tonsager

Lindsey Tonsager co-chairs the firm’s global Data Privacy and Cybersecurity practice. She advises clients in their strategic and proactive engagement with the Federal Trade Commission, the U.S. Congress, the California Privacy Protection Agency, and state attorneys general on proposed changes to data protection…

Lindsey Tonsager co-chairs the firm’s global Data Privacy and Cybersecurity practice. She advises clients in their strategic and proactive engagement with the Federal Trade Commission, the U.S. Congress, the California Privacy Protection Agency, and state attorneys general on proposed changes to data protection laws, and regularly represents clients in responding to investigations and enforcement actions involving their privacy and information security practices.

Lindsey’s practice focuses on helping clients launch new products and services that implicate the laws governing the use of artificial intelligence, data processing for connected devices, biometrics, online advertising, endorsements and testimonials in advertising and social media, the collection of personal information from children and students online, e-mail marketing, disclosures of video viewing information, and new technologies.

Lindsey also assesses privacy and data security risks in complex corporate transactions where personal data is a critical asset or data processing risks are otherwise material. In light of a dynamic regulatory environment where new state, federal, and international data protection laws are always on the horizon and enforcement priorities are shifting, she focuses on designing risk-based, global privacy programs for clients that can keep pace with evolving legal requirements and efficiently leverage the clients’ existing privacy policies and practices. She conducts data protection assessments to benchmark against legal requirements and industry trends and proposes practical risk mitigation measures.

Photo of Libbie Canter Libbie Canter

Libbie Canter represents a wide variety of multinational companies on managing privacy, cyber security, and artificial intelligence risks, including helping clients with their most complex privacy challenges and the development of governance frameworks and processes to comply with U.S. and global privacy laws.

Libbie Canter represents a wide variety of multinational companies on managing privacy, cyber security, and artificial intelligence risks, including helping clients with their most complex privacy challenges and the development of governance frameworks and processes to comply with U.S. and global privacy laws. She routinely supports clients on their efforts to launch new products and services involving emerging technologies, and she has assisted dozens of clients with their efforts to prepare for and comply with federal and state laws, including the California Consumer Privacy Act, the Colorado AI Act, and other state laws. As part of her practice, she also regularly represents clients in strategic transactions involving personal data, cybersecurity, and artificial intelligence risk and represents clients in enforcement and litigation postures.

Libbie represents clients across industries, but she also has deep expertise in advising clients in highly-regulated sectors, including financial services and digital health companies. She counsels these companies — and their technology and advertising partners — on how to address legacy regulatory issues and the cutting edge issues that have emerged with industry innovations and data collaborations.

Chambers USA 2025 ranks Libbie in Band 3 Nationwide for both Privacy & Data Security: Privacy and Privacy & Data Security: Healthcare. Chambers USA notes, Libbie is “incredibly sharp and really thorough. She can do the nitty-gritty, in-the-weeds legal work incredibly well but she also can think of a bigger-picture business context and help to think through practical solutions.”

Photo of August Gweon August Gweon

August Gweon counsels national and multinational companies on new regulatory frameworks governing artificial intelligence, robotics, and other emerging technologies, digital services, and digital infrastructure. August leverages his AI and technology policy experiences to help clients understand AI industry developments, emerging risks, and policy…

August Gweon counsels national and multinational companies on new regulatory frameworks governing artificial intelligence, robotics, and other emerging technologies, digital services, and digital infrastructure. August leverages his AI and technology policy experiences to help clients understand AI industry developments, emerging risks, and policy and enforcement trends. He regularly advises clients on AI governance, risk management, and compliance under data privacy, consumer protection, safety, procurement, and platform laws.

August’s practice includes providing comprehensive advice on U.S. state and federal AI policies and legislation, including the Colorado AI Act and state laws regulating automated decision-making technologies, AI-generated content, generative AI systems and chatbots, and foundation models. He also assists clients in assessing risks and compliance under federal and state privacy laws like the California Privacy Rights Act, responding to government inquiries and investigations, and engaging in AI public policy advocacy and rulemaking.

Photo of Sierra Stubbs Sierra Stubbs

Sierra Stubbs advises clients on a wide range of cybersecurity, data privacy, artificial intelligence, and public policy matters. As part of her data privacy and cybersecurity practice, Sierra helps clients navigate government and internal investigations, cybersecurity incident response, and compliance with U.S. state…

Sierra Stubbs advises clients on a wide range of cybersecurity, data privacy, artificial intelligence, and public policy matters. As part of her data privacy and cybersecurity practice, Sierra helps clients navigate government and internal investigations, cybersecurity incident response, and compliance with U.S. state and federal privacy and cybersecurity laws and standards. As part of her public policy practice, Sierra supports the development of clients’ public policy strategies and initiatives, including those related to intellectual property, innovation, and artificial intelligence.

Prior to joining Covington, Sierra served in the Office of the Chief of Staff to the U.S. Secretary of Commerce, most recently as a Special Advisor.

Photo of Jess Gonzalez Valenzuela Jess Gonzalez Valenzuela

Jess Gonzalez Valenzuela (they/them and she/her) is an associate in the firm’s San Francisco office, specializing in the Data Privacy and Cybersecurity Practice Group. Jess assists clients with cybersecurity issues such as incident response, risk management, internal investigations, and regulatory compliance. Additionally, Jess…

Jess Gonzalez Valenzuela (they/them and she/her) is an associate in the firm’s San Francisco office, specializing in the Data Privacy and Cybersecurity Practice Group. Jess assists clients with cybersecurity issues such as incident response, risk management, internal investigations, and regulatory compliance. Additionally, Jess supports clients navigating complex data privacy challenges by offering regulatory compliance guidance tailored to specific business practices. Jess is also a member of the E-Discovery, AI, and Information Governance Practice Group and maintains an active pro bono practice.

Jess is committed to Diversity, Equity, and Inclusion (DEI) initiatives within the legal field. They are a member of Covington’s LGBTQ+ and Latino Firm Resource Groups, and serve as is co-lead for the First Generation Professionals Network and Disability and Neurodiversity Network in the San Francisco office.