On April 14, 2026, the FTC announced three settlements and issued closing letters to two additional companies concerning “Made in America,” “Made in the USA,” and similar U.S.‑origin claims (collectively, “MUSA claims”). These actions reflect the FTC’s continued focus on MUSA claims and, more broadly, the Trump administration’s focus on American manufacturing and related claims. We briefly summarize each of these matters below:
FTC Settlements
Americana Liberty LLC and Related Parties (Americana Liberty)
The FTC alleged that Americana Liberty violated the Made in USA Labeling Rule by repeatedly and prominently claiming that its patriotic flag display products (e.g., flagpole kits, flags, and related parts and accessories) were “Made in the USA,” “All-American Made,” “100% Made in the USA,” “100% American Made Tough,” and “Built by Americans for Americans,” when in fact they were wholly imported and/or comprised significant or essential foreign components. In addition, the FTC alleged that Americana Liberty violated the Textile Act and Rules by failing to include mandatory disclosures on the labeling and advertising for their flags and falsely claiming flags were “Made in the USA” when sellers knew they were made in China. To resolve these allegations, Americana Liberty agreed to a settlement that includes $167,743 in consumer redress, prohibits misleading country-of-origin claims, and requires Americana Liberty to inform consumers of the settlement and make certain disclosures about textile fiber products.
Oak Street Manufacturing Company, LLC (Oak Street)
The FTC alleged that Oak Street violated the Made in USA Labeling Rule by representing that its footwear products “meet[] the minimum FTC requirements to claim ‘Made in USA[,]’” and that “all components are crafted by hand, not pre-assembled overseas.” Moreover, between approximately 2020 through August 2025, Oak Street allegedly claimed that its footwear products were “More than Made in USATM,” and that the “entire product . . . from heel-to-toe us[ed] no pre-assembled components from overseas.” Despite these unqualified claims, Oak Street allegedly utilized factories in the Dominican Republic and Brazil to create components and, at times, complete final assembly of its products. To resolve these allegations, Oak Street agreed to a settlement that includes $75,000 in consumer redress and prohibits misleading or unsubstantiated country-of-origin claims.
TouchTunes Music Company, LLC (TouchTunes) The FTC announced a settlement resolving allegations that TouchTunes violated the Made in USA Labeling Rule by making unqualified express claims that its Arachnid 360 dartboards were “Made in the USA.” The FTC alleged that while final assembly of Arachnid 360 electronic dartboards occurred in the United States, many components—including components essential to the function and operation of the product, such as computer chips, cameras, and flatscreen monitors—were made outside the United States. The settlement prohibits TouchTunes from making misrepresentations of U.S. origin claims and requires notice to consumers and $625,000 in consumer redress.
FTC Closing Letters
Lamar Trailers, Inc. (Lamar Trailers)
The FTC began investigating Lamar Trailers based on alleged concerns that the company overstated the extent to which its trailers are made in the United States. Specifically, the FTC alleged that Lamar Trailers advertised and sold trailers with a “Made in U.S.A.” sticker even though it moved some of its trailer manufacturing operations from Texas to Mexico. The FTC also expressed concerns with broad, unqualified “Made in U.S.A.” and U.S.‑origin claims made by Lamar Trailers’ authorized dealers on their websites and in other promotional materials. On April 14, the FTC issued a formal closing letter publicly announcing the end of this investigation, noting that Lamar Trailers had brought its claims into compliance with FTC laws and rules, and documenting the remedial steps that Lamar Trailers has agreed to take to address its future conduct.
Marketing Holders LLC (Marketing Holders) The FTC began investigating Marketing Holders—an acrylic product and custom display manufacturer—based on alleged concerns that the company overstated the extent to which its products were made in the United States. Specifically, the FTC alleged that Marketing Holders advertised numerous products on its website using “Made in U.S.A.” claims, as well as broad, unqualified representations that all of its products were “manufactured” and “fabricated” in the United States, even though many of the products were made in China, assembled in the United States using some parts from China, or could be made in either the United States or China. On April 14, the FTC issued a formal closing letter publicly announcing the end of this investigation, noting that Marketing Holders had brought its claims into compliance with FTC laws and rules, and documenting the remedial steps that Marketing Holders has agreed to take to address its future conduct.
Key Takeaways
These actions reflect an increase in formal enforcement actions and underscore that MUSA claims remain an FTC priority, consistent with the Trump administration’s focus on U.S. manufacturing. Notably, these matters focused on explicit, unqualified claims, which pose higher risks due to the level of substantiation required for such claims. Although these cases send a strong message to industry about the FTC’s priorities, FTC guidance makes clear that qualified and implied MUSA claims are also subject to scrutiny. Advertisers may benefit from reviewing their claims to ensure compliance with FTC law and guidance. Covington’s Advertising and Consumer Protection Investigations team regularly advises clients on MUSA compliance, FTC enforcement risk, and supply‑chain substantiation issues and is available to discuss questions arising from these developments.